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While a select few have dominated the customer relationship management (CRM) market, the emergence of AI-powered solutions and industry-specific options has varied the landscape. Choosing the most suitable alternative requires a firm grasp of a business’s goals, user needs, and existing infrastructure.
For example, enterprises deeply reliant on the Microsoft suite could naturally gravitate to Dynamics 365 Sales for its integration functionality. Companies looking to ramp up sales enablement strategies should consider an option like Hubspot for its marketing automation features.
Define your specific use case and its key considerations before researching potential platforms. The wealth of available CRM alternatives can overwhelm the process if priorities are unclear.
We’ve highlighted our top 9 contenders below based on their high G2 user ratings and suitability for global enterprises.
1. SAP Sales Cloud
SAP Sales Cloud is part of a more extensive suite of enterprise solutions, offering integrated CPQ (Configure, Price, Quote), sales forecasting, and performance management tools. This is ideal for enterprises seeking a holistic sales solution.
Additional benefits: Strong integration with SAP ERP systems, robust mobile capabilities, extensive reporting and analytics.
2. HubSpot Sales Hub Enterprise
HubSpot goes beyond CRM, offering a robust marketing automation platform that aligns seamlessly with sales. It is ideal for enterprises focusing on inbound marketing strategies, lead nurturing, and full-funnel visibility.
Additional benefits: User-friendly interface, strong customer support, extensive app marketplace for further customization.
3. Oracle Fusion
Oracle Fusion Cloud combines sales, service, marketing, and commerce capabilities into one platform. This unified approach benefits enterprises seeking to create a seamless customer experience across all touchpoints.
Additional benefits: AI-powered insights, robust data management, and scalability for large enterprises.
4. Sales CRM from monday.com
monday.com's visually driven CRM prioritizes team collaboration and customizable workflows. It is most beneficial for enterprises seeking a user-friendly platform that adapts to evolving sales strategies.
Additional benefits: Strong project management capabilities and integration with popular tools like Slack and Zoom.
5. Pipedrive
Pipedrive offers a laser-focused pipeline visibility and management solution for visual teams with long sales cycles. This platform makes tracking progress and identifying acquisition bottlenecks easier for large, multinational businesses.
Additional benefits: Easy to learn and use, powerful automation features, extensive integrations.
6. Freshsales
Freshsales has the strongest AI-based features on our list. It leverages artificial intelligence to deliver predictive lead scoring, automated campaigns, and intelligent call routing. This solution assists with prioritization and scalable personalization for sales teams with a high volume of leads.
Additional benefits: Intuitive interface, comprehensive reporting, and good value for the price.
7. SugarCRM
SugarCRM is highly customizable for complex enterprises catering to multiple locations. Known for its flexibility and robust customization features, it’s an excellent fit for companies with unique sales processes or specialized requirements.
Additional benefits: Strong reporting and analytics, open-source platform for developer customization.
8. Microsoft Dynamics 365 Sales
Dynamics 365's deep integration with the Microsoft ecosystem (Office 365, Teams, Outlook) is a major asset for enterprises already invested in Microsoft products. This streamlines collaboration, reporting, and data sharing across departments.
Additional benefits: Strong AI capabilities for lead scoring and sales forecasting, highly customizable for complex sales processes.
9. Zoho CRM
Zoho CRM boasts a massive range of features out of the box, from sales automation to project management. This flexibility allows enterprises to adapt the platform to their unique processes without extensive customization.
Additional benefits: Competitive pricing, robust reporting and analytics, and an excellent mobile app.
Key CRM considerations for enterprises
Selecting the best solution for a global enterprise is critical to long-term sales performance and overall business growth. Many options exist, but the best choice hinges on a thorough assessment of the business’s sales goals and priorities. These considerations include:
- Customization: How easily does the platform adapt to specific workflows?
- Integration: Does it integrate well with the existing tech stack?
- Scalability: Can the CRM grow and adapt as the business expands?
- User adoption: Is the interface intuitive and user-friendly?
- Cost: Does the pricing align with the projected budget and expected ROI?
- Support: Is customer support available in the languages and time zones needed?
Answer these questions as they relate to the sales strategy and technology budget. Consider that some aspects of integration and customization fall to internal resources even with a strong vendor. Outsourcing is most advantageous if the team lacks the time and skills to manage this effectively.
Conclusion—Sourcing a top-rated CRM solution
Carefully evaluate your enterprise's unique requirements and explore demos or free trials of these top-rated CRM alternatives. The best option is the one that empowers the sales team, streamlines workflows, and drives revenue growth.
Lacking internal resources to identify technology needs and assess options? A connectivity partner built on vendor neutrality and global expertise eases the process. Reliable procurement, implementation, and ongoing IT lifecycle management are possible with Advantage.
Better yet—it’s affordable and optimizes your expenses at present and on future contract renewals. Contact us to see how much time and money you can save.